COMMPRESS breaks down the conversation behind the biggest conversations in culture,
business and current affairs to answer one question: What sparks a smarter conversation?

We’ve done a deep dive on Bondi as a brand partner, made sense of The Met, touted a
presidential tan suit theory and called out a Creed comeback – using all as examples of how to
(and how not to) spark smart conversations through SKMG’s three pillars: act, explain and amplify.

So, if you’re in the biz, into culture, or simply enjoy learning more about the logic behind
conversations that shape the way we think and act, make sure you subscribe below.

Issue 21 <br> Unvirtue Signalling <br> (a chatastrophe)

Issue 21
Unvirtue Signalling
(a chatastrophe)

28 March, 2025.
Break glass in case of emergency issue.

Let’s be real: this is a comms scandal everyone’s already heard about. It’s the talk of the town. Literally. Two finance bros walking behind us in Martin Place yesterday were really chopping it up.

We’re not publishing this emergency issue to tell you what happened, as you know the beats. A Signal group chat. A misplaced invite. The Atlantic’s Jeffrey Goldberg, suddenly looped into military chatter. He sat quietly. Took notes. Watched it play out. And when the story was inevitably downplayed by all involved? He published the whole thing.


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Issue 20 <br> The Beige Lotus

Issue 20
The Beige Lotus

19 March, 2025.
When does familiarity breed contempt?

If there’s a PR team deserving an award, it’s the one behind The White Lotus resorts. Despite a suspiciously high body count across their properties, guests keep flocking in. That’s some old-school spin doctoring.

Beyond its fictional woes, The White Lotus has another issue: there’s a moment in every great magic trick when the illusion stops working, when the audience sees the wires. It’s not always because the trick changed. Sometimes, it’s because we’ve seen it too many times.


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