COMMPRESS breaks down the conversation behind the biggest conversations in culture,
business and current affairs to answer one question: What sparks a smarter conversation?

We’ve done a deep dive on Bondi as a brand partner, made sense of The Met, touted a
presidential tan suit theory and called out a Creed comeback – using all as examples of how to
(and how not to) spark smart conversations through SKMG’s three pillars: act, explain and amplify.

So, if you’re in the biz, into culture, or simply enjoy learning more about the logic behind
conversations that shape the way we think and act, make sure you subscribe below.

Issue 19 <br> SKMG’s 2024 <br>Advent Calendar

Issue 19
SKMG’s 2024
Advent Calendar

9 December, 2024.
Because you’ve already bought the Cadbury one.

Introducing the SKMG Advent Calendar: 25 days, 25 of our favourite articles from 2024.

No frills, no spoilers, and minimal work chat. Just a series of great reads behind mysterious, clickbaity, unnecessarily obscure titles to keep your curiosity piqued and good chats rolling through the merry season.

Enjoy one blind date with an article per day, or relive the time you snuck into the living room at midnight and ate all the chocolates at once ‘cause Mum’s not yelling at you this time. You’re an adult. Do what you want.


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Issue 18 <br> All Bark, No Bite

Issue 18
All Bark, No Bite

21 November, 2024.
Conversations don’t always have to be loud to be meaningful. Society has proven time and again that some of the smartest, most impactful exchanges have taken place in quiet rooms, between people whose names may never make the headlines.

But here’s the rub: whether the conversation is quiet or nothing short of theatrical, it’s got to drive action. Otherwise, it’s just noise.


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