COMMPRESS breaks down the conversation behind the biggest conversations in culture,
business and current affairs to answer one question: What sparks a smarter conversation?

We’ve done a deep dive on Bondi as a brand partner, made sense of The Met, touted a
presidential tan suit theory and called out a Creed comeback – using all as examples of how to
(and how not to) spark smart conversations through SKMG’s three pillars: act, explain and amplify.

So, if you’re in the biz, into culture, or simply enjoy learning more about the logic behind
conversations that shape the way we think and act, make sure you subscribe below.

Issue 17<br> The Apology Awards 2024

Issue 17
The Apology Awards 2024

28 October, 2024.
When it comes to apologies, not all are created equally. A good apology can be a balm to the soul, mending broken relationships and soothing egos, while a bad one can make everything a million times worse. So, what exactly makes a good apology? Well, it’s got to be genuine. No one wants a forced “SORRY BEN” in light of your bag being thrown across the train tracks. A real apology acknowledges the mistake, takes responsibility, and — wait for it—actually includes the words I’m sorry.


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Issue 16<br>Consider the 🦞 emoji

Issue 16
Consider the 🦞 emoji

11 October, 2024.
In the early 2000s, a character like Ryan Atwood from The OC — that quiet, brooding bad boy — conveyed everything with just a look. Fast forward to today and we’ve got 3,790 little icons that can do the same, each one standing in for a thousand different glances, thoughts or feelings. Emojis have become the shorthand of our emotions, a quick substitute for when words feel like too much.


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