COMMPRESS breaks down the conversation behind the biggest conversations in culture,
business and current affairs to answer one question: What sparks a smarter conversation?

We’ve done a deep dive on Bondi as a brand partner, made sense of The Met, touted a
presidential tan suit theory and called out a Creed comeback – using all as examples of how to
(and how not to) spark smart conversations through SKMG’s three pillars: act, explain and amplify.

So, if you’re in the biz, into culture, or simply enjoy learning more about the logic behind
conversations that shape the way we think and act, make sure you subscribe below.

Issue 15<br> Kendrick and Drake: <br>in reflection

Issue 15
Kendrick and Drake:
in reflection

27 September, 2024.
Kendrick’s playing the Superbowl and Drake gets, well, a New Yorker article opening with a less-than-subtle question:

Has there ever been as clear a loser as Drake?

At the time of the roaring ‘20s greatest episode of rap fisticuffs (calling it early) opinions were split, but several months after the Drake v Kendrick beef, the victor is pretty clear. Just check the charts.


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Issue 14 <br> Very demure,<br> very done

Issue 14
Very demure,
very done

12 September, 2024.
First it was BRAT, now it’s Demure: the Zeitgeist seems to be pushing more and more towards a monoculture that resembles meme culture. That is, one in-joke to rule them all. Why? We’d argue it has a lot to do with the constant push for brands to be culturally relevant. The problem is that, in the words of Dr Marcus Collins, brands have a tendency to suck the tailpipe of culture rather than sit in the driver’s seat.

Where in the best cases, consumption itself is an act of cultural creation, where we covet, buy or wear certain things to signal status (remember the validation one felt wearing a Quiksilver tee to mufti day).


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