COMMPRESS breaks down the conversation behind the biggest conversations in culture,
business and current affairs to answer one question: What sparks a smarter conversation?

We’ve done a deep dive on Bondi as a brand partner, made sense of The Met, touted a
presidential tan suit theory and called out a Creed comeback – using all as examples of how to
(and how not to) spark smart conversations through SKMG’s three pillars: act, explain and amplify.

So, if you’re in the biz, into culture, or simply enjoy learning more about the logic behind
conversations that shape the way we think and act, make sure you subscribe below.

Issue 13 <br> YES WE TAN: <br>A Tan Suit Theory

Issue 13
YES WE TAN:
A Tan Suit Theory

29 August, 2024.
It could be the worst scandal in US history. Yesterday marked 10 years to the day that then US President Barack Obama’s controversial tan suit took the stage. Global headlines, a Wikipedia page, a thousand tweets later and we see Kamala Harris make a surprise appearance at the Democratic National Convention in – you guessed it – a tan suit.

So what can Harris’ choice to playfully nod to Obama’s “scandal” tell us about convention and, more specifically, when to subvert it?


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Issue 12 <br> The Paris Olympics

Issue 12
The Paris Olympics

15 August, 2024.
The 2024 Paris Olympics served up a sincerely odd blend of elite athleticism and sheer spectacle, with antics that will be remembered just as fondly as the feats of strength and speed. It was brash, bold, occasionally bizarre, often beautiful and somehow the most French thing the world’s ever seen even when they weren’t trying.

The Games started and ended with a bang, as French metal band Gojira belted an ear-melting rendition of Ah! Ça Ira to kickstart what was certainly the horniest opening ceremony on record, before a flying-piano and swan-diving Tom Cruise closed things off.


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