By working to develop, tailor and magnify your voice in market, we make sure your message hits just the right notes. Every time.
Placing over half a century’s combined experience at your fingertips, SKMG’s two partners have worked across a startling array of projects, from directing communications at a leading media organisation to managing the profile of a platinum-accredited recording artist.
SKMG has already delivered results for some of Australia’s most renowned businesses.
Neil Shoebridge
SKMG co-founder Neil Shoebridge is one of Australia’s most experienced communications executives and business journalists, with more than 30 years’ experience in the media, marketing and communications sectors.
Neil was Director of Corporate and Public Communications at Network 10, a role purpose-built for his skill set and one he held for six years. Prior to that, Neil was Editor and Managing Editor of BRW magazine and Marketing and Media Editor of The Australian Financial Review.
Neil is a member of the Australian Marketing Institute and the author of two marketing books, Great Australian Advertising Campaigns and The Secrets Of Successful Marketing, the former of which has been listed in multiple university syllabuses.
In 2015, corporate affairs recruitment firm Salt and Shein named Neil as one of the 50 most influential corporate affairs executives in Australia. Like many others before him, an Uber driver recently described Neil as, “the famous Neil Shoebridge”.
Andrew Knowles
Before founding SKMG, Andrew’s career saw him manage and publicise several high-profile brands across the entertainment and media landscape.
Andrew began his career working for start-up management firm, Audiopaxx Agency. By 21, he had achieved gold sales accreditation with client Carmada’s debut single, secured them a Like A Version performance featuring Charli XCX, sold out a debut Australian tour and debuted at #1 on the iTunes album chart, beating Taylor Swift.
Andrew joined Network 10 Publicity in 2015 and was appointed Corporate Communications Executive in early 2018. At 10, he was lead publicist on The Living Room, Gogglebox and Studio 10; managed publicity for 10 Gives, raising $1.2 million in coverage for MMAD; and handled key talent media management.
Since launching SKMG, Andrew’s work has continued to receive high praise. He has been invited to attend Cannes Lions twice, where his content strategy and direction for APN Outdoor’s event coverage was judged third best in the world by the festival. In 2021, Andrew won the B&T 30 Under 30 Award for PR.